In order for the best digital marketing agency, first, we need to understand “what is digital marketing”, “will digital marketing benefit your organization” and answer fully the question “how do I get more leads for my business?” – that ought to be the objective of any marketing.
Exactly what is a Digital Marketing Agency?
The dictionary definition of Digital marketing may be the marketing of products or services using digital technologies, mainly on the web, but also including cell phones, display advertising, and any other digital medium. So easy to summarise in a single sentence, yet it can be a complicated process to get right and to make sure that all of your digital marketing is working together, much less silo activities. That’s where the expertise and experience of the best digital marketing agencies can be extremely beneficial.
Traditional advertising, newspapers and paper directories, such as for example Yellow Pages, are increasingly less effective for businesses. Digital Marketing Agency New York Whilst a couple of years ago people would go to a computer to search for something or service, nowadays people are connected to the internet all day long, each day and “live online”. Searching for information, something or service is as simple and quick as searching on a laptop or computer at work or picking right up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The very best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the correct time. In the digital marketing world, the many stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will show the relevant information, service or product at the targeted amount of time in the buying process.
Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as for example newspaper advertising, specialist digital marketing agencies will focus on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.
Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be quite a fast, often instant, and reliable method of getting leads into your business and driving up revenue. The most effective digital marketing agencies will manage all the digital advertising based on return on investment (ROI) ensuring the leads generated are in a cost which makes business sense and increases profit levels. Digital marketing will benefit your organization and answers the question “how do I get more leads for my business”?
Digital marketing, sometimes referred to as website marketing, can be divided into a number of important features and services:
Search engine optimisation, mostly abbreviated to “SEO”, is the process of getting the website found on search engines like Google when people create a search relevant to your business, services or products.
Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the keyphrases people use (often referred to as “keywords”) to search for them in Google.
SEO requires experience and understanding of how Google reads your site. What messages and information you want Google to learn for a webpage or website and knowing where you can place that information so se’s can find it. A good SEO company will have a proven track record of ranking websites saturated in the search results.
SEO works best once the proven methods of obtaining rankings are applied together with latest trends which are driving traffic. A good example of this can be the “near me” phenomenon, which includes seen a 150% growth within the last 12 months, where cellular phone users are adding “near me” with their search query i.e. “SEO Company near me”. These customers want to buy and buy from a local service or product supplier.
Although SEO could be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO can be the cornerstone of effective PPC, social media marketing and reputation management campaigns.